Your bio link is prime real estate — the one clickable spot that can send followers straight to your products. Pointing it at your TikTok Shop (or a link hub that includes it) turns profile visits into sales. This 2026 guide shows you how to add TikTok Shop to your link in bio.
Two Ways to Do It
You can either link directly to your shop/storefront, or use a link-in-bio hub (like a Linktree-style page) that features your shop alongside other links. A hub is handy if you have more than one destination.
How to Add TikTok Shop to Your Bio (Step by Step)
1. Get your shop or product link
Copy the URL to your TikTok Shop storefront or a key product/showcase.
2. Edit your profile
Go to Edit Profile and find the Website or bio-link field (available once eligible).
3. Paste your link
Add your shop link directly, or paste your link-hub URL that features the shop.
4. Use a link hub for multiple links
If you have several destinations, set up a link-in-bio page and put your shop front and centre.
5. Add a clear call to action
In your bio text, tell visitors to tap the link to shop.
Send Traffic to Products Worth Buying
A bio link only converts if it leads to products people want. Featuring proven winners is what turns clicks into orders. The Delzonic Chrome extension shows demand, competition, and sales signals on any TikTok Shop product in about 30 seconds — free — so the products behind your link are ones that sell. Install it and make your bio link count.
Tips
- Feature the shop first — make it the top link.
- Add a CTA — tell people to tap to shop.
- Keep it updated — point to current bestsellers or drops.
- Track clicks — use a hub that shows what gets tapped.
Common Questions
The bio-link (website) field unlocks based on TikTok's eligibility rules, so if you cannot add one yet, keep growing and check requirements. Combine your bio link with the in-video orange cart and a Shop tab for maximum coverage.
Related Reading
Add the video cart in how to get the orange cart, add the storefront in how to add a Shop tab, drive views with how to get more views, and grow via how to grow your shop.
FAQs
How do I add TikTok Shop to my link in bio in 2026?
Copy your shop or product link, go to Edit Profile, and paste it into the Website/bio-link field, or use a link-in-bio hub that features your shop. Add a call to action in your bio telling visitors to tap to shop.
Can I put my TikTok Shop in a Linktree-style page?
Yes. Set up a link-in-bio hub and feature your TikTok Shop link prominently, alongside any other destinations. Then point your profile's bio link to that hub.
Why can't I add a link to my TikTok bio?
The website/bio-link field unlocks based on TikTok's eligibility rules. If it is not available yet, keep building your account and check the current requirements, and use the Shop tab and video cart in the meantime.
To Wrap Up: Add TikTok Shop to your bio by pasting your shop link (or a link hub featuring it) into the profile Website field, with a clear CTA. Pair it with the orange cart and Shop tab — and point it at products that actually sell.
Add Delzonic to Chrome — free and feature winners behind your link.