Installing a product research tool is the easy part. Knowing what to actually do with the numbers it gives you is where most sellers get stuck. This is a step-by-step walkthrough of using Delzonic’s free Chrome extension — from install to your first go/no-go decision on a product.
Step 1: Install the Extension
Head to the Delzonic Chrome Web Store listing and click “Add to Chrome.” There’s no account to create and no card details to enter — once you accept the permissions prompt, the extension icon appears in your toolbar and it’s ready to use.
Step 2: Open a TikTok Shop Product Page
Navigate to any TikTok Shop product page you’re considering selling or promoting. Click the Delzonic icon in your toolbar. The extension reads the page you’re on and pulls together its analysis automatically — there’s no product URL to paste in or search bar to use.
Step 3: Read the Opportunity Score First
The Opportunity Score is the single number at the top of the panel, and it’s designed to be the first thing you look at. It combines demand, competition, creator activity, and review sentiment into one 0–100 read:
70–100
Strong demand with manageable competition — worth digging into further.
40–69
Mixed signals. Don’t dismiss it, but check the individual metrics below before deciding.
Below 40
Something is working against the product — usually saturation, weak demand, or negative sentiment. Worth a second look at why before you move on.
For the full breakdown of how this number is calculated, see our Opportunity Score explained guide.
Step 4: Check Market Strength and Content Power
Below the headline score, Delzonic breaks the analysis into supporting metrics: Market Strength (how demand and saturation are trending) and Content Power (creator activity and how much promotional content is already circulating). These two numbers tell you why the opportunity score is what it is — a high score with a spiking Content Power number, for example, usually means saturation is coming fast.
Step 5: Read the Review Sentiment Breakdown
Scroll to the review analysis. Delzonic converts the product’s reviews into a plain-language summary of what customers love, what they complain about, and whether sentiment is trending up or down. A product can have a great opportunity score and still be sitting on a wave of return complaints — this is the step that catches that before you commit to sourcing.
Step 6: Cross-Check the Risk Score
The risk score flags saturation and sentiment problems specifically. Before acting on a high opportunity score, glance at the risk score — a product can carry both a decent opportunity score and a high risk score, and that combination usually means the window is closing rather than opening.
Step 7: Make the Call
Once you’ve looked at all four signals, run the product through this quick checklist:
- Opportunity score above 60? Good starting signal.
- Risk score low or moderate, not high? Confirms the window is still open.
- Review sentiment positive or neutral, not trending negative? Protects against high returns.
- Creator activity rising steadily, not spiking then flattening? Suggests sustainable, not peaked, demand.
If a product clears all four, it’s worth a closer manual look at sourcing and margins — our 12-point winning product checklist is the natural next step before you order samples.
Common Mistakes First-Time Users Make
Only looking at the headline score
The opportunity score is a starting point, not the whole answer. Skipping the sentiment and risk breakdown is the most common way sellers get burned by a product that looked great on paper.
Checking a product once and never again
TikTok Shop trends move fast. A product that scored well last week can be oversaturated today — re-checking before you commit to a bigger order takes seconds.
Ignoring creator activity trends
A rising creator count today often means rising saturation in a few days. Watching the trend, not just the current number, gives you a head start.
Related Reading
Want to see this workflow applied to real products instead of a walkthrough? Check our list of 10 best TikTok Shop products to sell in 2026, scored using this exact method. For the bigger-picture research framework this tutorial fits into, read our complete TikTok Shop product research guide.
FAQs
Do I need a TikTok Shop seller account to use Delzonic?
No. Delzonic analyzes public product page data and works for sellers, affiliates, and creators evaluating products — you don’t need an active seller account to research with it.
How long does it take to analyze one product?
Once installed, Delzonic reads a product page and returns its analysis in seconds — there’s no manual search or extra loading step.
What if the opportunity score and risk score disagree?
Treat the risk score as the tiebreaker. A high opportunity score paired with a high risk score usually means demand is real but the window is closing — move fast or look elsewhere.
To Wrap Up: The extension does the data-gathering. Reading the opportunity score, market strength, content power, and risk score together — in that order — is what turns the numbers into a decision.
Add Delzonic to Chrome — free and run through this workflow on your next product idea.