TikTok Shop account restrictions almost never come out of nowhere — they come from a score you probably haven’t checked. Every seller account carries an Account Health Rating (AHR) from 0–1,000, and once it drops below 150, TikTok starts limiting what your shop can do. This guide breaks down exactly how the score works, the mistakes that quietly drain it, and how to check yours before it becomes a problem.
What Is TikTok Shop’s Account Health Rating?
The Account Health Rating (AHR) replaced TikTok Shop’s older violation-points system. Every seller account is scored on a 0–1,000 scale based on activity over the trailing 180 days, and where you land determines what TikTok lets your shop do:
- 200–1,000 — Healthy (Green). Full access, no restrictions.
- 150–199 — Needs Improvement (Orange). Still operating, but on notice — features can start getting throttled.
- 1–149 — At Risk (Red). Active restrictions: limited reach, blocked features, and in serious cases, suspension.
New sellers start at 200 by default — already inside the Healthy band. The goal isn’t to chase a higher number for its own sake (there’s no bonus for going past 200); it’s to avoid the deductions that push you down into Orange or Red.
The 3 Things That Actually Move Your Score
TikTok doesn’t publish an exact formula, but the score is driven almost entirely by three inputs:
1. Late Dispatch Rate (LDR)
Your Late Dispatch Rate is the percentage of orders, over a rolling window, that miss your committed dispatch cutoff. TikTok recommends keeping LDR at or below 4%; once it climbs past roughly 10%, it becomes one of the fastest ways to lose points. This is the single most common way healthy shops slip — not policy violations, just shipping speed.
2. Policy Violations
Listing prohibited or restricted products without approval, misleading claims, IP infringement, or manipulating orders and reviews all cost points immediately, and repeat violations compound quickly.
3. Quality & Authenticity Violations
Counterfeit or misrepresented items, and patterns of customer complaints about product quality or authenticity, get tracked separately from shipping performance and can drag the score down even when fulfillment is otherwise solid.
Completing TikTok’s compliance training can earn a small recovery bonus, but it’s a minor offset — it won’t undo an ongoing LDR or violation problem.
5 Mistakes That Quietly Get Shops Restricted
- Committing to a dispatch window you can’t actually hit. This is especially common with dropshipping setups where a supplier’s real fulfillment time doesn’t match what’s promised at checkout.
- Listing in a restricted category without approval. Certain categories require category- or product-level qualification before you can sell in them at all.
- Manipulating order status to hide a late shipment. Marking an order as shipped before it actually leaves does not fix your LDR — it adds a policy violation on top of it.
- Ignoring early warnings. TikTok flags accounts well before a full restriction hits; shops that don’t check their Account Health page regularly find out only after reach has already dropped.
- Letting customer complaints go unanswered. Unresolved disputes and a rising negative review rate feed directly into quality-related deductions.
What Happens When Your Score Drops
The consequences scale with how far the score falls. In the Orange band, expect reduced visibility and closer scrutiny on new listings. In the Red band, TikTok can restrict specific seller features, cap how many products you can list, or suspend the shop’s e-commerce privileges outright — and recovering from a full suspension is a much longer process than fixing a sliding score before it gets there.
Check Your Risk Before TikTok Does
Because Late Dispatch Rate and violation counts compound over a rolling window, a genuinely bad week — a supplier delay, a shipping carrier issue — can be enough to tip a healthy shop into the Orange band without warning. The fastest way to know where you actually stand is to run your real numbers rather than guess.
Delzonic’s free TikTok Shop Account Health Score Calculator takes your order volume, late shipments, and violation counts and gives you an estimated score, risk tier, and exactly what’s pulling it down — in seconds, with no account required.
FAQs
What is a good TikTok Shop Account Health score?
200 or above is considered Healthy. New sellers start at 200 by default, so the goal is protecting that starting position rather than trying to maximize the number further — there’s no extra benefit past 200.
How is Late Dispatch Rate calculated?
Late Dispatch Rate is the percentage of orders that miss your committed dispatch cutoff, measured over a rolling window. TikTok recommends staying at or below 4%; rates above roughly 10% put an account at high risk of losing points quickly.
Can a restricted TikTok Shop account recover?
Yes, in most cases. Fixing the underlying cause — lowering Late Dispatch Rate, resolving violations, completing compliance training — allows the score to recover over time since it’s based on a rolling 180-day window. Permanent revocations are harder to reverse and typically require a formal appeal.
How often is my Account Health Rating updated?
TikTok recalculates the score continuously as new orders, shipments, and violations roll in and older activity ages out of the measurement window, so it can move gradually from week to week rather than all at once.