If you have scrolled TikTok Shop, you have probably wondered how the prices can be so low. This 2026 guide explains why TikTok Shop is so cheap, whether the deals are legit, and how to shop smart so low prices do not mean low quality. The Real Reasons TikTok Shop...
How many people actually sell on TikTok Shop, how much do they make, and how many succeed? This 2026 overview pulls together what the seller-side data tells us. Exact figures vary by source and change fast, so treat the numbers below as directional estimates and confirm current data with primary...
A single “bestsellers” list flattens what’s actually a category-by-category story — beauty moves on a different rhythm than home goods, and event-driven categories like sports merchandise spike on a completely different schedule. Here’s how to track what’s winning by category instead. Why Category-Level Tracking Beats a Single Bestseller List A...
“Perfume dupe” content is one of the most consistent viral genres on TikTok, and UK shoppers in particular have embraced budget fragrance alternatives as a mainstream buying behavior rather than a niche curiosity. Here’s why the trend keeps performing on TikTok Shop. What “Dupe Culture” Means for Fragrance A “dupe”...
With the 2026 FIFA World Cup underway across the US, Canada, and Mexico through July 19, fan gear searches are running well above their off-season baseline. Here’s which categories are actually moving right now, and which ones are riskier bets. Why Fan Gear Behaves Differently From Everyday Products Fan gear...
TikTok Shop has grown fast enough that most “state of the platform” numbers are out of date within a quarter. Below is a consolidated set of TikTok Shop statistics for 2026 — GMV, seller counts, category breakdowns, LIVE shopping, and affiliate data — pulled from public platform reporting and third-party...
Search “how much do TikTok Shop sellers make” and you’ll find two extremes: screenshots of six-figure payout notifications, and forum posts from people who made $40 and quit. Both are true at the same time — TikTok Shop’s seller income is one of the most unevenly distributed in ecommerce. Here’s...
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